A bearded man sitting on a green Dagestani hillside holding a goat, a dirt bike parked behind him

Send him to Dagestan

Two to three years. Then forget about him.

1247 men currently in the mountains

We take delivery of soft men. We return them quiet, early rising and unbothered. No phones, no vapes, no drama. Just a goat with your name on it.

Intake

Pick a man. We handle the rest, and we do not send updates.

Choose one to continue.

One day, repeated for three years

  1. 05:00Wake. No alarm. The mountain handles it.
  2. 05:40Walk to the spring. Carry it back. Both ways count.
  3. 08:00Goats. They are not interested in how you feel.
  4. 13:00Wrestling. You lose for the first eight months.
  5. 19:00Bread, meat, silence. Speaking is allowed but nobody does.
  6. 21:00Sleep. There is no signal to keep you up.

no wifi, no problem

Rates

Paid in goats. We do not take cards and we do not take calls.

Two years

12 goats

For the mildly dramatic. Comes back able to change a tyre, hold eye contact and sit in a quiet room.

  • One goat, assigned week one
  • Two postcards, unsigned
  • Phone returned on exit, flat

Most sent

Three years

18 goats

The standard. Comes back with a beard, a handshake and nothing at all to say about the experience.

  • Herd of six, his responsibility
  • Winter in the high village
  • Cousin, for wrestling purposes

Forget about him

40 goats

One way. Updates stop after month three. You get one photograph in year five and it is of the mountain.

  • No return date
  • No forwarding address
  • He is fine. Probably.

Word of mouth

He left with a pride pin and came back with a ram.

his mother

I sent one son. I received one man and four kilos of cheese.

Dmitri, Rostov

Would not recommend. I am the goat.

goat 41